Glossary
This is a glossary of basic terms commonly used in the digital out of home industry. As the medium develops, we will add to and modify this glossary.
Content: In digital signage, media, clips, text, video and audio that is presented by display and audio devices on a digital signage system.
Content Loop: A cycle of discrete content segments, such as an advertising spot or entertainment spot, that are joined together as part of a cohesive presentation. (Synonym: Content Program Loop)
Crosshairs: On the IntelliMat device, the black plastic display supports that intersect the screens horizontally and vertically. These crosshairs visually divide the screen image into four distinct quadrants.
Display Device: CRT, flat panel LCD, plasma, aerial imaging, projector or other electronic devices at the content display end-point in a digital signage network.
Digital Out-of-Home Network/Digital Signage Network: A network of digital displays that is centrally managed and addressable for targeted information, entertainment, merchandising and advertising. (Synonyms: In-Store TV Network, Out-of-Home Media Network or Digital Media Network)
Flight: The time period over which content is displayed on a network.
Player: A device that presents content to the display device (typically a screen or kiosk) for viewing and/or interaction.
Playlist: A schedule defining the order and duration of content to be displayed.
Play log: Record of information created from the digital signage system reflecting the con- tent played, the system performance and other data. (Synonyms: Billing Log, Performance Log or Audit Log)
Proxemics: A cultural anthropological term coined by researcher Edward T. Hall during the 1960's to describe human spatial relationships and their impact on communication effectiveness.
Spot: An individual component of content in a content program loop, e.g., a 15-second advertisement, a 10-second store-hours message, a 15-second entertainment piece. (Synonym: Segment)
Useful Links
If you are interested in learning more about digital out-of-home media, these general and industry sites are good places to start.
